The Importance of Good Negotiation in Today’s Property Market
March 30, 2023

With the property market now working in favour of buyers, negotiation between parties has suddenly become very important. 

With the property market now working in favour of buyers, negotiation between parties has suddenly become very important. Through the pandemic and its aftermath, full and over-price offers were the order of the day. Frankly, it often wasn’t hard to do a deal then, but now the pendulum has swung the other way. Good negotiations are therefore essential if we are to see more house sales.

Four things make a positive negotiation: a good attitude, flexibility, pragmatism and being seen to be reasonable. We need look no further than the recent political negotiations concerning Northern Ireland to show how previous talks broke down, when lately there has been far more progress.

As Winston Churchill said, “You cannot reason with a tiger when your head is in its mouth”. If one side is bitter and angry and the other aggressive and intransigent, there is little room for an understanding between parties. Indeed, a lot of principle taking and digging in of heels seldom gets anyone anywhere. But an acceptable deal is far more achievable with goodwill on both sides, a clear view of what may be possible, and a sympathetic attitude to the other party’s issues. Remember, the best deals are those where both parties feel they have won, or at least haven’t lost.

A good estate agent understands all these nuances and orchestrates the negotiation, smoothing out the inevitable ups and downs during an important and tense time.

Today, if you are about to sell your property, the first thing you need is a good negotiator. So, do your homework. Choose an established estate agent who has the experience and professionalism to deal with the negotiations of your house sale. Having a deal maker on your side and not an order taker, is vital.

For further advice on buying and selling, or to speak to an independent
financial adviser please telephone or email 

Huntingdon tel: 01480 414800 | email: huntingdon@peterlane.co.uk

Kimbolton tel: 01480 860400 | email: kimbolton@peterlane.co.uk